PRODUCT MARKETING · LONDON · OPEN TO SENIOR PMM ROLES
Jonathan Burns.
Founding PMM three times over, at Toku, Zivver and Sylvera. Ten‑odd years in B2B software: positioning, launches, and a lot of win/loss calls.
The short version.
I’ve been the founding PMM at three companies, Toku, Zivver and Sylvera, so I’ve spent equal chunks of my career building PMM functions from nothing and running launches at scale.
The bits I gravitate towards: ICP work, win/loss and competitive intelligence.
Selected, not exhaustive.
Four things I’d show you in an interview anyway.
- SYLVERA · 2025–26A launch framework nine flagship launches ran through
- SYLVERA · 2025One positioning, three very different buyers
- ZIVVER · 2023–25Repositioning that opened two new markets
- TOKU · 2022–23APAC market entry, from ICP to demo requests
Three people I’ve worked with.
Jonathan sits in that crucial spot between the product team and the commercial side. He takes messy, complicated product info and turns it into a commercial plan, everything from comms and assets to sales training and internal docs. He’s extremely proactive. He just spots stuff that needs fixing and builds it. A good example: he put together an automated ROI calculator that the sales team now uses all the time.
When you’re looking for someone who “gets it”, Jon is it. He is a rare find of someone who can represent the voice of the customer, understanding and advocating for a point of view that serves their needs and differentiates your company’s offerings. He has extraordinary writing skills and can reflect a brand’s tone and values like no other.
Thanks to Jon’s research on our buyer personas, I quickly caught up to speed on our 2022 initiatives and objectives.
Occasional, and mostly about doing the job properly.
- 15 Apr 2025Sales Enablement That Doesn’t Suck: A Product Marketer’s Guide
- 20 Mar 2025How to Launch a B2B Tech Product Without Sh*tting the Bed
- 12 Mar 2025Why Positioning Matters More Than You Think
Things I’ve built with Lovable and Claude Code, mostly to see if I could.
- TOOL · 2026TaglineA UTM link builder for marketers who are sick of the spreadsheet. Built in Lovable over a weekend.
- APP · 2026 · IN PROGRESSStory LedgerA planning tool for novelists: characters, timelines, relationships, and who knows what by which chapter. Started because I’m writing one.
- APP · 2026 · IN PROGRESSField of BattleInteractive maps of historical battles, with troop movements you can scrub through. Starting with Cannae, 216 BC.
- APP · 2026The family treeBoth sides of the family, built from a GEDCOM export. Anyone can browse it; people still living are redacted unless you’ve got the passkey.
LinkedIn, then.
It’s the only door, so I do check it. Senior PMM roles, permanent, London hybrid, available now. Say what the role is and I’ll reply.